Madhavi Reddy is a Professor and Head of Department of Media and Communication Studies, Savitribai Phule Pune University. She holds a Ph.D. in Political Communication. She was selected as ‘Rotating Chair Professor’ to teach at the Institute of Media Studies, Eberhard Karls University of Tübingen, Germany in 2013 by the Indian Council for Cultural Relations, New Delhi (ICCR). Her research agenda is focused on: Gender Politics in the Public Sphere, Indian Cinema, New Media and Young Audiences. She is currently working for the UGC-DAAD major project on ‘Sociology of Young Internet users in India & Germany’ and a project on ‘Representation of Disability in Mainstream Hindi Cinema’. Working on WP7 and WP9.